• Company
    Management

  • Business Purposes

  • Our Vision, Mission & Values

  • Present Undertakings

  • Future Growth
    Strategies

  • Manpower

  • Awards & Recognitions

 
 
 
 
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COMPANY MANAGEMENT  
 
 
 
 

Sheik Mohammed Hussein Ali Al-Amoudi
CHAIRMAN

 
 
 
Dr. Arega Yirdaw
CHIEF EXECUTIVE OFFICER
 
 
 
Mr. Getachew Hagos
GENERAL MANAGER
 
 
 
 

ELFORA Agro-Industries PLC is organized under the Office of the Chief Executive Officer of MIDROC Ethiopia and is lead by a General Manager, directly reporting to the CEO. The company has four Operations & Service Units: Corporate Management Services, Foreign Marketing & Sales Services, Production Operations, and Local Marketing & Sales Services, all of which are managed by qualified managers endowed with rich experience, and geared up for company future growth.

In order to maintain a modern and effective management system, the Company's Management has introduced and put into practice different Policies and Procedures. Among these are:

  • Human Resources Services Policy and Procedure Manual (HRSPM)
  • Financial Services Policy and Procedure Manual (FSPM)
  • Attest Plan
  • Materials Management Services Policy and Procedure manual (MMSPM)
  • Organizational Structure Manual (OSM)
  • Protection Services Policy and Procedure Manual (PSPM)
  • Educational Policy
  • HIV/AIDS Policy Manual

All Policy and Procedure Manuals are subject to change and hence nearly 80 directives have been released to improve the policies.

 
 
BUSINESS PURPOSES  
 
 

ELFORA is the largest Livestock Company in Ethiopia established in 1997 by acquiring eight (8) Livestock Enterprises from the Federal Government of Ethiopia through the privatization process.

The word ELFORA stands for natural products without the exposition to artificial feeds or chemicals. "ELFORA" comes from two "Borena Oromo" words, "ELA" and "FORA". "ELA" means Permanent Water Point, and "FORA" means Rainy Season Grazing. The word "FORA" is also considered to be equivalent to the English word "FLORA", which signifies HIGH QUALITY Livestock and Meat Products brought from traditional pastoral system as well as modern ranching. In line with this, the company is established to accomplish the following business purposes:

  • Develop the livestock industry by producing, through natural and improved practices, high quality live animals on its own ranches, feedlots and quarantine stations.

  • Produce and market high quality livestock and meat products both to the domestic and export markets.

  • Supply special quality chilled/frozen beef, mutton and goat carcasses, beef cuts, and broiler meat to the local and overseas markets.

  • Engage in the commercial production and marketing of poultry products, including broiler chicken, portioned chicken meat, day-old chicks and table eggs.

  • Engage in the production and marketing of cash and industrial crops for the local and export markets as well as for use by own processing/canning plants.

  • Develop, process and market canned meat and vegetable products for the domestic and foreign markets.

  • Build-up a competent management and staff workmanship by constantly upgrading their skills and encouraging teamwork and a sense of belongingness.

 
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OUR VISION, MISSION AND VALUES  
 
 

OUR VISION:

MIDROC’s quality products and sustained services to every customer and user.

OUR MISSION:

A multi-sector organization with second-to-none leadership positions in each of our products and services thereby exceeding the expectations of our customers, employees, shareholders and the community.

OUR VALUES:

    1. Customer Satisfaction
    2. Employees Empowerment
    3. Corporate Identity and Image
    4. Integrity and Ethics
    5. Balanced Life & Performance
    6. Raising the Capital of Share holders and Owners
    7. Strength and Stability
    8. Social Responsibility & Corporate Citizen
    9. Profit and Growth
    10. Respect and Trust
    11. Quality and Excellence
    12. Teamwork and Cooperation
 
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PRESENT UNDERTAKINGS  
 
 

Currently, ELFORA exports Livestock and Meat products to the Middle East Countries (Saudi Arabia, Dubai and Yemen) and African Countries (Djibouti, Congo Brazzaville, Cotê-d'ivoire and Egypt).

The Company's Meat Plants at Melge Wondo, Dire Dawa, Kombolcha, Gondar, Metehara, Netehara and Debre Zeit are engaged in the production of meat either in canned form or carcass for both domestic and export markets. Currently, Melge Wondo Meat Plant is being utilized exclusively for beef carcass export to Egyptian Market, and the Debre Zeit & Metehara Abattoirs for export of mutton and goat carcass to the Middle East Countries.

Currently Cheffa, Nettle and Melge/Shallo Farms are engaged in producing different crop products including Cereals, Fruits, Vegetables, Fiber Crops, Animal Fodders, and so on. The Debre Zeit Poultry Operation produces live chicken and table eggs, mainly for the local market. ELFORA also produces and supplies Livestock with ranches scattered in different areas of the country.

ELFORA can now process and export up to 90 tons of mutton and goat carcass per week or 3400 tons per annum.

 
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FUTURE GROWTH STRATEGIES  
 
 

Upgrading and expansion activities have been carried out in the Debre-Zeit Abattoir and the Poultry Operation. In order to achieve ELFORA's long-term business objectives, more upgrading and expansion activities will be undertaken in the future. Towards this end and in order to increase the company's livestock market:

  • Upgrading of the feedlots and ranches will be undertaken to increase the size and quality of live animals.

  • Selection of the appropriate breeds and holding own breeds in the company's own ranches will be practiced based on study results.

 
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MANPOWER  
 
 

ELFORA Agro-Industries PLC is engaged in the production of livestock and crops operations staffed with professionals having rich experience gained from the long years of service in the company.

Currently, the company employs a total number of 1108 employees, of whom 1064 are permanent, 26 are contract and 18 are on temporary basis. The employment of these temporary workers varies with the season and volume of operation at various farms and plants of the company. In addition, fresh graduates are employed every year to strengthen the management capability of the company.

 
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AWARDS AND RECOGNITIONS  
 
 
  • Good Performance Trophy in the Export of Meat; from Ethiopian Export Promotion Agency; in year 1999/2000

  • 1st Rank Award from TIT Bureau

  • Good Performance Trophy in the Export of Livestock and Meat; from Ethiopian Export Promotion Agency; in year 1998/1999

  • Certificate of Recognition for participation in Domestic Products & Services Exhibition & Bazaar; from Addis Ababa City Government Trade & Industry and Tourism Bureau; on May 4, 2002.

  • Good Performance Award for promoting ELFORA Products in "Agriculture and Growth-AGRIFEX ETHIOPIA-2005 International Trade Fair" on June 6, 2005.

  • Different certificates and trophies for participating in international and local trade fairs; and special events such as Annual Family Day Celebrations at the Office of the CEO, MIDROC Ethiopia.

 
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CEO-ELFORA-WP1-2008
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