The company is established to accomplish the following business purposes:

• Establish and operate industrial mineral-based plants related to cement and cement products, ceramics, paints, sanitary ware, adhesives, glues, plastic rubber, terrazzo tiles, cultured marble, for domestic, commercial and industrial applications;

• Establish chemical, metal and foreign market based woodworks processing plants;

• Establish and operate electrical materials manufacturing plants; and

• Engage in establishing and operating quarries and mineral processing plants.

OUR VISION:

MIDROC’s quality products and sustained services to every customer and user.

OUR MISSION:

A multi-sector organization with second-to-none leadership positions in each of our products and services thereby exceeding the expectations of our customers, employees, shareholders and the community.

OUR VALUES:

1. Customer Satisfaction
2. Employees Empowerment
3. Corporate Identity and Image
4. Integrity and Ethics
5. Balanced Life & Performance
6. Raising the Capital of Share holders and Owners
7. Strength and Stability
8. Social Responsibility & Corporate Citizen
9. Profit and Growth
10. Respect and Trust
11. Quality and Excellence
12. Teamwork and Cooperation

Presently, MBI has three production centers, one in Akaki - Paints, Plastic Floor Tiles, and Concrete Tiles & Blocks Factories; another in Awash, where the Fillers Factory is located, and the third one in Addis Ababa, Shola, where the Hydraform Blocks and Floor Tiles Production Plant is operated.

The Awash Non-Metallic Filler Plant has the capacity of producing about 14,400 tons per annum and has acquired 20,000 sq. meters of quarry land at Harar. The Plant has started development of its own quarry in order to ensure supply of limestone boulders.

The Awash Non-Metallic Filler Plant produces 85% of its annual capacity. The company expects that consumption of fillers will be raised in the coming years when projects of Terrazzo Tiles, Cultured Marble and PVC Tiles materialize.

The PVC, Floor Tiles Factory and Concrete Roof Tiles & Blocks Factory started commercial production in mid 2006.

Qualification Profile of our employees shows that all employees are literate with 12.6% Advanced Professional Degree, 15.0% College Diploma, 9.8% Vocational & Technical School Diploma, 45.8% High School and 12.9% Elementary & above.

• International Quality Crown Award; in year 2003

• International Platinum Award; in year 2002

• International Platinum Award; in year 2001

• First Place Winner at Exhibition and Bazar organized by Addis Ababa City Administration Trade, Industry and Tourism Bureau; in the year 2002.

• Best Stand Award at 9th International Exhibition and Bazar organized by Addis Ababa Chamber of Commerce; in the year 2004.