The company is established to accomplish the following business purposes:

1. Render tour operation, travel agency and safari Trans-Regional tourist service trade activities;

2. Become a general sales agent for different air lines and sell airline tickets, arrange space for the air line passengers and perform car-hire trade activity;

3. Establish and run lodges, bungalow and other ecotourism activities;

4. Facilitate in rendering ground, air and water transportation service for the tourists;

5. Import from abroad equipment and materials that are essential for the business activities of the company;

6. Establish companies being with others, buy and sell shares;

7. Engage in other businesses related to the tourism trade activities;

8. Rent/lease special vehicles for the high profile applications such as Government Dignitaries, Embassies, UN and affiliated organizations, Universities, schools, Hotels, etc;

9. Providing temporary, occasional or permanent transport services on contractual agreements such as offering transport shuttles to and from the airport or conference venues;

10. Leasing automobiles for wedding ceremonies;

11. Avail vans for transporting students to and form schools on contractual agreements;

12. Rendering car-hire service both on self-driven as well as chauffeur driven basis;

13. Provide school buses for individuals or group of individuals who are interested to have this services for their children;

14. Provide vehicles for company employees’ transportation service;

15. Provide tour guide, transportation and other services required by tourists;

16. Facilitate accommodation, hunting and other services that are relevant to enhance touring activities;

17. Engaging in any other related business activities which the company may find relevant to enhance the above mentioned business purposes.
    

OUR VISION:

MIDROC’s quality products and sustained services to every customer and user.

OUR MISSION:

A multi-sector organization with second-to-none leadership positions in each of our products and services thereby exceeding the expectations of our customers, employees, shareholders and the community.

OUR VALUES:

1. Customer Satisfaction
2. Employees Empowerment
3. Corporate Identity and Image
4. Integrity and Ethics
5. Balanced Life & Performance
6. Raising the Capital of Share holders and Owners
7. Strength and Stability
8. Social Responsibility & Corporate Citizen
9. Profit and Growth
10. Respect and Trust
11. Quality and Excellence
12. Teamwork and Cooperation

The car rental operation of Rainbow rent out cars on Chauffeur or self drive basis. It is in a possession of modern deluxe automobiles with a comprehensive insurance coverage providing the following services.

• Tour Service
• Shuttle Service
• Executive Service
• Wedding Ceremonies
• Special Services
• School Bus Service
• Employees’ transport
• Outing programs
• Patrol Service

Rainbow is a notable tour operator in the country with carefully drawn tour programs (itineraries) with different destinations and durations to satisfy the diversified needs of customers. The tour operation provides all the necessary camping facilities. It has also a well trained tour guides. The operation provides the following services.

• Tour Service (Tour with escort guide, Tour without escort guide and with agent guide)
• Professional guide
• Transfer Service
• Hotel Reservation
• Transport Reservation
  

• Extensive Market research for identifying potential markets.

• Participating in selected international and local trade fairs to reach tourist organizing companies to establish strong customer base.

• Developing different seasonal packages (itineraries) besides the regular packages and introducing same using different methods.

• Opening branches in different tourist attraction areas.

Currently the company has a total number of 36 permanent and 35 contract employees qualified and well trained in their areas of engagement.